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A blog about writing catchy jingles for your business, product, podcast, or brand.

Do you have what it takes to be a jingle writer?

Jingles are a great way to promote a business, product, podcast or brand. A catchy jingle can be the difference between selling an item and having no one show any interest in it. A catchy jingle can also be a great way to advertise your company. By writing a catchy jingle, you can create an image in people’s minds about what your business is like. This can help get people interested in what you have to offer and encourage them to come see for themselves.

There are many different types of jingles that you can write. You can write a jingle for an entire brand, which is a great way to advertise your company. You can also write a jingle for just one product or service that you offer. If you want to write catchy jingles for your business, here are some tips that will help get the job done right:

1: Start your jingle off with a basic melody.

In order to create a catchy jingle, you need to start with a basic melody. This is the backbone of any song and is what makes it memorable in your customers’ minds. The first step is to choose an easy-to-remember tune that can be whistled or played on an instrument without much effort. For example, think about songs like “We Are The World” by USA for Africa or “Do You Know the Way to San Jose?” by Dionne Warwick; both have very simple melodies that stick in your head for days after hearing them just once.

You may also want to consider using a chord progression that repeats throughout the song, which makes it easy for listeners to follow along. For example, the chorus of “We Are The World” is written in the key of G major and uses only three chords. The next step is to write the lyrics. You may want to start with an outline of each verse and chorus, which will help you stay focused on your message while writing. In many cases, this will be similar to a traditional song structure:


-verse (1)


Once you have the lyrics written, it’s time to start composing the music. You may want to use a piano or keyboard for this step, but it’s not strictly necessary. If you don’t have access to either of these instruments, try recording yourself playing each note on an instrument such as a recorder or guitar and then syncing up your recordings with your computer so that they play in time with each other.

2: Try to create a catchy phrase for your jingle.

A catchy phrase is something that sticks in your head and you keep repeating it over and over again, even when you don’t want to. It can be around 10-15 words long, but not more than that.

Make sure the phrase has a rhythm that makes it easy to remember, but also fun and interesting at the same time (for example “It’s going down!”). If possible, find out what kind of music people like listening to most often and match your jingle with this type of music so that it becomes easier for them to remember it later on as well!

Don’t be afraid to include humor in your jingle. While it might seem like a difficult task at first, it can actually be very easy once you get the hang of it. Just try to think about what makes people laugh most often and then use that as inspiration for your own jingle. If you already know someone who is a professional jingle writer, then it might be easier for you to get help from them. Otherwise, start brainstorming ideas with some friends or family members that you trust and ask them what they think about your jingle.

3: Change the lyrics of your jingle to make it more interesting.

If you’re writing a jingle, then you want people to remember the lyrics and sing along with it. However, what if the words aren’t easy enough for someone? What if they don’t understand them right away? Well, there are several ways that could be addressed.

First of all, make sure that you keep in mind how many syllables are in each line; this is important because if there are too many syllables for a person to sing out loud or repeat easily (for example: “You can dooeee wahhhht eeeeeeeuurrrrr rrrroooouunnnnndd………. but notttttttt tthhhhhhaaaatttt much anymore!”), then they will likely get lost halfway through and forget where they were supposed to go next. If this happens often enough, then chances are high that people won’t want anything else from your brand at all – which would defeat the whole purpose!

Another way to avoid this problem is to make sure that your lyrics are easy to remember. This means that they should rhyme, have a catchy tune and be short enough for people to sing along in their heads while driving or doing other things (like work). If your song can’t do these things, then it’s really not worth singing at all.

4: Add a hook that’s memorable and catchy to make your jingle easy to remember.

Now that you’ve got the heart and soul of your jingle, it’s time to add a hook. Your hook is the one line that sticks in your head, no matter what else happens in the song. It could be a catchy phrase, rhyme or rhythm—whatever works for your brand. Make sure your hook is easy to remember so people can use it when talking about your brand. When writing for yourself (or a co-writer), think like an advertiser: what are you trying to get people to do? If it’s buy something from you or visit one of your stores, make sure they can repeat it easily enough so they’ll remember where they heard it!

Once you’ve got the words and music down, it’s time to record. If you’re planning on hiring a professional studio, musician and jingle writer, make sure they understand your vision for the jingle—what kind of sound do you want?

Is there a style of music that is already associated with your brand?

If so, it can be helpful to provide samples of what you like. If not, you may need to explain that your brand is “hip, modern and fun” or “traditional and classic.” You’ll also want to decide if you want a live recording or one that’s produced digitally—this will have an effect on the final price tag.

5: Make sure to record your jingle at least three times to make sure there are no errors.

The last thing you want is to release a jingle that sounds like it was recorded in someone’s garage. Don’t skimp on quality! Make sure your jingle is recorded at least three times and listen back to the recordings each time. Listen for mistakes in sound quality, incorrect lyrics, or mistakes in pronunciation. If there are any errors, correct them before moving forward with production.

You also want to make sure that the jingle sounds good and has the right feel for your brand. You don’t want a hip hop beat if you’re selling tennis rackets or an EDM song if your product is aimed at seniors with arthritis. So make sure that you select appropriate music for your brand’s market and focus group research can help guide this decision as well as testing different versions of the jingle (lyrics only vs full mix).

The last thing we want is for our listeners not being able to understand what we’re trying to say or where they need to go next because they didn’t catch what was said!


Hopefully, this post has given you some great ideas for creating catchy jingles for your brand. It should be noted that there are no real rules when it comes to writing catchy jingles—they can take many forms and styles. So feel free to experiment with these tips and create something truly unique!

If you’re looking for a way to get more eyes on your brand, consider creating a catchy jingle. This will help you stand out from the crowd and make it easier for people to remember your business. Click here to get started so we can help you create a catchy jingle for your brand.