NEEDS A JINGLE
Jingles make radio and TV advertising more effective. Period.
That is why corporations with huge advertising budgets and the ability to assess their effectiveness continue to spend their money on custom jingles.
Research has shown that these 15-30 second pieces of music are so good at infiltrating the mind that one researcher dubbed them "ear worms". (Jack Kellaris, Univ. of Cincinnati)
The placement of music was shown to invite attention to the message and motivate consumers to process the message and facilitate the potential to purchase. (Brooker & Wheatley, 1994)
The potential benefit of well-paired music and message to the advertiser is in increasing memory for the ad while reducing its length, i.e. 60-second versus 30-second commercial. (David Allan, Ph.D, St. Joseph's University, 2007)
A custom jingle created to communicate an advertiser's position statement is 54% more effective than a reworded popular song and 78% more effective than the message alone or with canned background music.
A successful jingle makes listeners want to sing it- it turns listeners into advertisers for your brand.
Cary Reich, founder of Sound Branding Ideas, will meet with you for a one-on-one, no obligation discussion of your position in the marketplace and to demonstrate the creation of a new musical signature for your use in all of your advertising.
Sound Branding Ideas will bring the power of custom jingles- that have been so effective for the corporate giants- to your business.